Fulton Schools of Engineering | The Polytechnic School

Russell Branaghan

Russell-Branaghan-964747Russell Branaghan, Ph.D.
Associate Professor
Human Systems Engineering Program

7271 E. Sonoran Arroyo Mall
Santa Catalina 150D (map)
Mail Code: 2080
(480) 727-1390
Russell.Branaghan@asu.edu

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Areas of expertise: Human factors, usability, medical devices, aviation, user-interface design and evaluation, public safety, product design, creativity and innovation

Profile
Russell Branaghan is a cognitive psychologist who studies learning, memory and decision-making especially in the context of product design and human factors. He joined ASU after working in industry (Hewlett-Packard and IBM) and consulting for fifteen years. In consulting, he served as Senior Vice President and Partner at Fitch Worldwide and Senior Vice president and partner at Lextant Corporation.

His research focuses on cognitive human factors: identifying ways to make products and systems easy to learn, efficient to use and easy to remember. Some of Branaghan’s favorite topics include:

  • Medical devices such as programmers for pacemakers/defibrillators and external defibrillators.
  • Product design for first responders (e.g. police, fire, EMT).
  • Aviation human factors such as the design of cockpit displays and controls.
  • Cognitive science of creativity and innovation.
  • Consumer psychology of branding and brand personality.

The National Science Foundation, Motorola, Mayo Clinic, Air Force Research Laboratory and the Veteran’s Health Administration have sponsored Branaghan’s research and students. His consulting clients include the Federal Aviation Administration and the Air Force Research Laboratory. Previous clients include HP, Motorola, Microsoft, Nike, Disney, PepsiCo, Sprint, Qwest, Medtronic, Cardinal Health and others.

Education
Ph.D., New Mexico State University, 1994
M.A., New Mexico State University, 1988
B.S., Bowling Green State University, 1986

Awards:

  • Faculty Mentor Award, College of Technology and Innovation, Arizona State University, 2012
  • Human Factors Master Instructor, invited to lead “Teaching Human Factors” workshop at the Human Factors and Ergonomics Society Conference, San Antonio,
  • One of two professors chosen nationally based on student vote, 2009
  • Faculty of the Year, Master of Product Design and Development Program, McCormick School of Engineering, Northwestern University, 2006
  • Best Paper, Human Factors Issues in the Design of Handheld Devices, Systems Design and Packaging Conference, 2001

Recent publications
Hildebrand, EA, Branaghan, RJ, Hallbeck, MS, Blocker, RC. (2014). Team Briefings in the Gynecological Operating Room: A Cognitive Task Analysis. Proceedings of the Human Factors and Ergonomics Society, 58th Annual Meeting, 753-757. DOI 10.1177/1541931214581137.

Gary, K. A., Nagappan, Y., Verma, S., & Branaghan, R. J. (2012). Assessing Evolving Conceptual Knowledge in Software Engineering Students. Annual Conference of the American Society of Engineering Education, San Antonio, TX.

Jolly, J., Hildebrand, E. A., & Branaghan, R. J. (2012). Research, design and validation of a cognitive aid to support the reprocessing of flexible endoscopes. Human Factors, 55, 397-410.

English, D. & Branaghan, R. J. (2011). An empirically derived taxonomy of pilot violation behavior. Safety Science, 50 (2) 199-209.

Branaghan, R. J., Covas, C., Jackson, K., Eidman, C. (2011). Using Expert Knowledge Structures to Redesign an Instructor-Operator Station. Journal of Applied Ergonomics, 42, 934-940.

Jolly, J. D., Hildebrand, E. A., Branaghan, R, J., Wu, Q., Garland, T.B., Epstein, D., Babcock-Parziale, J., Brown, V. (2011). Patient Safety and Endoscope Reprocessing: A Usability Test of the Reprocessing Procedure. Human Factors and Ergonomics in Manufacturing and Service Industries, DOI: 10.1002/hfm.20386.

Sanchez, C., & Branaghan, R. J. (2011). Turning to Learn Screen orientation and reasoning with small devices. Computers in Human Behavior, 27, 793-797. Branaghan, R. J., & Hildebrand, E. A. (2011). Brand Personality, Self Congruity, and Preference: A Knowledge Structures Approach. Journal of Consumer Behaviour, 10, 1-8.

Branaghan, R. J., Cooke, N. J., & Staszewski, J. (2012). Aerial Detection of Improvised Explosive Device Threat. In Proceedings of the Annual Convention of the American Psychological Association, August, 2012, Orlando, FL.

Branaghan, R.J., Hildebrand, E. A., Jolly, J., & Wu, Q. (2012). The trouble with reusable medical equipment: The case of flexible endoscopes. In Proceedings of the Symposium on Human Factors and Ergonomics in Health Care. March, 2012,Baltimore MD.

Hildebrand, E. A, Branaghan, R. J., Neuman, B. L., Jolly, J., Garland, T. B., Taggart, M., Epstein D., Babcock-Parziale, J., & Brown, V. (2011). Expertise in Endoscope Reprocessing. In Proceedings of the 55th Annual Meeting of the Human Factors and Ergonomics Society, September, 2011, Las Vegas, NV.

Sinocruz, J. Q., Hildebrand, E. A., Neuman, B. L., & Branaghan, R. J. (2011). Human Factors Implications for Standard Operating Procedure Development and Usability in Endoscope Reprocessing. In Proceedings of the 55th Annual Meeting of the Human Factors and Ergonomics Society, September, 2011, Las Vegas, NV.

Branaghan, R. J., Beringer, D. B. & Schvaneveldt, R. W. (2011). Prioritizing weather elements for commercial pilots and dispatchers: Implications for user-interface design. In Proceedings of the 16th International Symposium on Aviation Psychology, May 5, 2011, Dayton, Ohio.

Recent presentations
Lyons, R., Hildebrand, E. A., Hallbeck, M.S., Branaghan, R. J., & Blocker, R. C. (2015). Briefing Development Process: Linking Briefing Characteristics and Non-Routine Events. At 16th International Summit of the Institute for Healthcare Improvement, Washington, DC.

Hildebrand, E. A., & Branaghan, R. J. (2014), The Effects of Time-Out Compliance on Nonroutine Events in the Operating Room. Human Factors and Ergonomics Society International Symposium on Human Factors and Ergonomics in Health Care, March 16-19, 2014, Chicago, IL.

Hildebrand, E. A.,  Jolly, J., & Branaghan, R. J. (2013). Designing for Maintainability in Healthcare: The Case of Reusable Medical Equipment, March 10-13, 2013, Baltimore MD.

Hildebrand, E. A, Branaghan, R. J., Neuman, B. L., Jolly, J., Garland, T. B., Taggart, M., Epstein D., Babcock-Parziale, J., & Brown, V. (2011). Expertise in Endoscope Reprocessing. In Proceedings of the 55th Annual Meeting of the Human Factors and Ergonomics Society, September, 2011, Las Vegas, NV.

Sinocruz, J. Q., Hildebrand, E. A., Neuman, B. L., & Branaghan, R. J. (2011). Human Factors Implications for Standard Operating Procedure Development and Usability in Endoscope Reprocessing. In Proceedings of the 55th Annual Meeting of the Human Factors and Ergonomics Society, September, 2011, Las Vegas, NV.

Branaghan, R. J., Beringer, D. B., & Schvaneveldt, R. W. (2011). In Proceedings of 16th International Symposium on Aviation Psychology, May 2-5, 2011, Dayton, OH..

Branaghan, R. J. (2011). Putting Stereotypes to Good Use: Unobtrusive Priming Yields Safer Driving. Invited Presentation to Department of Psychology at New Mexico State University, Las Cruces, NM, October, 2011.

Branaghan, R. J. (2011). Evaluating Human Factors in Endoscope Reprocessing. Veterans Health Administration Conference on Reprocessing Reusable Medical Equipment. St. Louis. MO, May 25, 2011.